Léa Perret, France’s Best Young Cellarman 2022, has become an ambassador for La Sommelière’s Apogée cellars.

For its 30th anniversary, La Sommelière has chosen to

to give a face to its latest range of innovative ageing cellars,

Apogée


 

La Sommelière, the European leader in wine cellars, has launched its new range of connected, remote-controlled ageing wine cellars in 2022: the Apogée range. The latest technological innovation from La Sommelière, a Frio Group brand, the Apogée range is the latest addition to the group’s range of connected wine cellars. The parameters of the Apogée cellars can be adjusted remotely to keep an eye on the finest bottles, thanks to the free Vinotag® application, specially developed by the wine experts at La Sommelière.

This launch marked a turning point in La Sommelière’s collaboration with France’s largest wine merchant: Nicolas (498 shops). As a partner of France’s number one city-centre wine retailer since 2022, La Sommelière has been able to offer Nicolas gift cards to its customers. The partnership between Nicolas and La Sommelière has been further strengthened by the choice of Léa Perret, a Nicolas wine merchant who was named best young wine merchant in France, as ambassador.



Léa Perret, best young wine merchant in France 2022


By teaming up with Léa Perret, La Sommelière is reinforcing its commitment to making wine accessible to everyone: novices, enthusiasts and experts of all ages and backgrounds. Both the brand and the wine merchant are committed to making wine and the wine trade more accessible to all.

“My title of Best Young Cellar Operator 2022 represents a real evolution in the profession, as it rewards both young people and women,” said Léa Perret, who dedicates her title to young people and women who love wine. “This award shows that the profession is accessible to all. This year, there were only three women out of eight finalists. This was the very first time that the final was mixed; until now, only men had taken part.”

Already the proud owner of two La Sommelière cellars, Léa Perret was immediately attracted by the idea of working together and her role as spokesperson for the brand.

Both committed and experts in the field of temperature control and wine conservation, the partnership between La Sommelière and Léa Perret was an obvious one, enabling the wine merchant to support the brand’s customers long after their in-store purchase, with her advice, selections and tips for enriching their cellar. A series of articles on the subject will be posted on the La Sommelière website in 2023.

Thanks to the numerous awards already won by Léa Perret (Nicolas cellar trainer, manager of the Nicolas cellar – place des Jacobins in Lyon, holder of the Rabelais trophy for Young Talents in Gastronomy 2022 at the Elysée Palace and best young cellarer in France 2022), the content, written by the cellarer, will be more than relevant to wine enthusiasts.


For Léa Perret, La Sommelière’s Apogée range is modern and stylish

Léa Perret discovered the rounded design and remote control functions (temperature, lighting, alarms) of the Apogée cellars at the SIRHA trade fair in Lyon. Protected and displayed in a veritable showcase, the grands crus are elegantly illuminated by an integrated lighting system under the racks. Entirely designed to enhance the wines without disturbing their ageing, this innovative system diffuses a soft light throughout the cellar, creating a veritable showcase for the wines. She recommends the entire range, which “catches the eye with its design and difference” and whose “shelves make you want to go and discover the layout of the bottles”.

The other strength of the range, in her opinion, is its connectivity: “Whether for professionals or private customers, remote control of the lighting means you can illuminate the bottles without having to open the cellar door. This makes this range of cellars very modern. What’s more, the cellar is secure. If the door is not closed properly or if a temperature problem is detected, your smartphone will alert you! An essential feature for any collector of fine bottles”.

The Apogée range includes nine models of ageing cellars that reproduce exactly the preservation conditions of a natural cellar: stable temperature, filtration and aeration system, controlled hygrometry, protection against light, anti-vibration system, etc. In the dual-zone version, these cellars give wine lovers two temperature zones in a real ageing cellar.


Reduced energy consumption

Apogée wine cabinets guarantee minimal energy consumption. Classified E (solid door cellars) and F (glass door cellars), Apogée cellars have been designed to limit their impact on the environment and energy consumption. Their noise level of 37 to 38 decibels, depending on the model, also guarantees optimum comfort of use.

Recommended retail price: from €990 incl. VAT

Points of sale: specialist retailers and www.lasommeliere.com


About the FRIO Group:

The Frio Group is the European leader and a key global player in the wine cellar sector, offering wine cellars and wine accessories to professionals and private individuals alike. These products are the result of the expertise of its flagship brands: La Sommelière, Climadiff, Avintage, Provintech and TempTech. A partner of leading national and international distributors and kitchen designers, the group exports to more than 80 countries. Based in Arnage (near Le Mans), by the end of 2021, with the integration of Temptech, it will employ around one hundred people worldwide and generate sales of €75 million.


About Nicolas


It all began in 1822 when Louis Nicolas set up his first shop on rue Sainte-Anne in Paris. At a time when wine was still drunk on the premises or bought in barrels, Louis Nicolas had an idea that would change the habits of the French: selling wine in bottles. For over 200 years, Nicolas has continued to evolve and reinvent itself. Combining century-old partnerships with new discoveries, Nicolas cellars now offer the most comprehensive range on the market, with an average of more than 800 references, including 289 must-haves per shop, including wines, champagnes, spirits and craft beers. Nicolas has also been developing its own collections for 30 years, such as Petites Récoltes and CUB.Collection, which are blended by the company’s oenologists.  With a presence in 11 countries and French overseas departments and territories, 506 cellars in France and more than 50 abroad, Nicolas has a 10% market share and remains the benchmark wine merchant. The 765 Maison Nicolas wine merchants take care of their customers (and their wines) every day. For more information: www.nicolas.com


Press contact:


Groupe Frio – lindsay@commonagency.fr – 06 74 39 55 02


Nicolas – rabraham@nicolas.com – 06 60 31 80 19

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