Paris, 22 August 2022 – To coincide with the Autumn 2022 Wine Fair, Nicolas and La Sommelière, the two leading French wine brands, are teaming up to launch a money-back offer for all purchases of wine cellars between 22 August and 17 October 2022.
What is the aim of this partnership?
The aim of this partnership is to reward new buyers of a La Sommelière wine cellar with a Nicolas gift card.
La Sommelière wine cellars are designed to decorate and adapt to every space in the home. In order to offer the best possible experience to wine connoisseurs, both private and professional, the brand’s expertise lies mainly in the development of its products, offering high-performance, innovative wine cellars. Bottles can be brought up to tasting temperature and stored in conditions identical to those in a natural cellar.
To take advantage of the offer, buyers who have purchased an eligible product will have until 17 November 2022 to go to the La Sommelière website and send in their entry. They will then be sent a Nicolas gift card worth at least €50 and up to €300. This will be automatically credited according to the amount of the reference purchased and will enable them to visit one of the 505 Nicolas sales outlets in France to fill their new wine cellar.
The offer is available at https://www.lasommeliere.com/ and from retailers Boulanger, Darty, Conforama and Fnac.
About La Sommelière
The La Sommelière brand is the European leader and a key global player in the world of wine cellars, and belongs to the FRIO ENTREPRISE Group. A French company founded in 1993, La Sommelière is a major player in the European wine cellar market. Constantly growing for over 29 years, its expertise is recognised and appreciated by professionals and private individuals alike. La Sommelière’s expertise is put to good use in its product developments to offer high-performance, innovative wine cellars for preserving and ageing wine.
To find out more: https://www.lasommeliere.com/
Founded in 1822, Maison Nicolas was at the origin of an innovation that revolutionised not only the wine sector but also consumer habits: the sale of bottled wine! For 200 years, Maison Nicolas has constantly innovated to meet the demands of its customers, from the development of brands such as “Les Petites Récoltes” and “Les Grumes” to the distribution of fine bottles and the sale of “primeur” wines. Nicolas has now diversified into a wide range of champagnes, spirits (whiskies, rums, vodkas) and, more recently, beers, with a range of craft beers that is growing every day. Now present in 11 countries and the French overseas departments and territories, with 506 cellars in France and abroad, Nicolas has a 10% market share and remains the benchmark wine merchant. The 765 Maison Nicolas wine merchants take care of their customers (and their wines) every day.
For more information: www.nicolas.com
Nicolas press contact
Riana Abraham – firstname.lastname@example.org – 0141738117